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Graduate Students

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Joey Reiff

Behavioral Decision Making

Joseph Reiff graduated from Tufts University in 2015 with a double major in Economics and Psychology. His research examines the inferences people make about the beliefs and perspectives of others. In his primary line of work, he examines how the effects of commonly used behavioral policies depend on the inferences consumers draw about the policymakers implementing the interventions. In another line of work, he studies how consumers adopt the perspectives of others, and how this process affects moral decisions, farsighted decisions, and well-being. 

Joseph is a recipient of the National Science Foundation’s Graduate Research Fellowship. Before graduate school, he worked at the Federal Reserve Bank of Chicago. There he was on the microeconomics team and worked on a project about the long-term effects of discriminatory housing policies on segregation, homeownership, and credit access across the US.

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Megan Weber

Behavioral Decision Making

Megan graduated from Georgetown University in 2017 with a degree in Psychology and a minor

in Business Administration. At UCLA, she is interested in research related to JDM, the visualization of data for behavior change, and the application of behavioral insights in public policy, especially in financial, health, and prosocial contexts. 


Before beginning the PhD program, Megan worked as a researcher at Ipsos Public Affairs

in Washington, DC, supporting large-scale research programs for the Federal government

and healthcare industry. Her projects at Ipsos included experimental research for the Food

and Drug Administration to guide regulation of prescription drug advertising, patient experience measurement and improvement for the Veterans Health Administration, and qualitative research with the Social Security Administration to test new retirement planning products. 

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Eitan Rude


Eitan graduated from the University of Chicago in 2017 with a double-major in Economics and Public Policy Studies. At UCLA, he is interested in conducting research at the intersection of psychology, economics, and JDM, with a particular focus on research with implications for financial decision making, long-term decision making, and how individuals and consumers think about risk, uncertainty, and fairness in a variety of policy contexts. 

Eitan's career as a behavioral science researcher began during his undergraduate studies, when he worked as a research assistant at the Booth School of Business's Center for Decision Research. In the years intervening his undergraduate studies and his PhD, he worked as a Management Consultant in PwC's Mergers and Acquisitions group, where his project experience primarily centered on assisting firms with the negotiation and execution of large-scale transactions. 

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