UCLA Anderson School of Management
Graduate Students
Megan Weber
Behavioral Decision Making
Megan graduated from Georgetown University in 2017 with a degree in Psychology and a minor
in Business Administration. At UCLA, she is interested in research related to JDM, the visualization of data for behavior change, and the application of behavioral insights in public policy, especially in financial, health, and prosocial contexts.
Before beginning the PhD program, Megan worked as a researcher at Ipsos Public Affairs
in Washington, DC, supporting large-scale research programs for the Federal government
and healthcare industry. Her projects at Ipsos included experimental research for the Food
and Drug Administration to guide regulation of prescription drug advertising, patient experience measurement and improvement for the Veterans Health Administration, and qualitative research with the Social Security Administration to test new retirement planning products.
Weishan Zhang
Behavioral Decision Making
Weishan graduated from Jinan University with a bachelor’s degree in Economics (2011) and a master’s degree in International Business (2013). At UCLA, she is interested in research at the intersection of JDM, social psychology, and emotion.
Weishan started her transition to psychology and behavioral science from the post-baccalaureate program in Psychology at UC Berkeley. She then furthered her exploration while working as the lab manager for two social psychology labs at the University of Virginia. As an incoming graduate student, she looks forward to exploring three broad streams of inquiry: (1) the psychological processes underlying individuals’ social and moral judgments, (2) ways to improve decision-making and performances of individuals and groups, and (3) emotion’s role in social cognition and decision-making.
Eitan Rude
Marketing
Eitan graduated from the University of Chicago in 2017 with a double-major in Economics and Public Policy Studies. At UCLA, he is interested in conducting research at the intersection of psychology, economics, and JDM, with a particular focus on research with implications for financial decision making, long-term decision making, and how individuals and consumers think about risk, uncertainty, and fairness in a variety of policy contexts.
Eitan's career as a behavioral science researcher began during his undergraduate studies, when he worked as a research assistant at the Booth School of Business's Center for Decision Research. In the years intervening his undergraduate studies and his PhD, he worked as a Management Consultant in PwC's Mergers and Acquisitions group, where his project experience primarily centered on assisting firms with the negotiation and execution of large-scale transactions.