Fox_Craig 9308 329x426_edited_edited.jpg
How do we make decisions
under uncertainty?

 

 

Most decisions—from personal investment to corporate mergers, from whether to have

an operation to whether to settle a court case—must be made without knowing in advance how they will turn out. As the principal investigator at the Fox Uncertainty Lab, along with my research group, I examine how people make judgments and decisions under conditions of risk and uncertainty. We explore these issues at the individual, market, and organizational levels. We rely on a combination of empirical methods, including surveys, laboratory and field experiments, analysis of market and archival data, physiological measurement and brain imaging techniques. 

Research

Media

Fighting Superbugs By Getting Doctors to Change Their Behavior

Fighting Superbugs By Getting Doctors to Change Their Behavior
Fighting Superbugs By Getting Doctors to Change Their Behavior

Fighting Superbugs By Getting Doctors to Change Their Behavior

15:57
Play Video
TED Week 2013: Craig Fox on Whether Knowledge Is Power

TED Week 2013: Craig Fox on Whether Knowledge Is Power

11:46
Play Video
DannyFest | Craig Fox interviews Daniel Kahneman

DannyFest | Craig Fox interviews Daniel Kahneman

40:44
Play Video
Craig Fox Discusses Research on Indecisiveness

Craig Fox Discusses Research on Indecisiveness

04:20
Play Video

Fox Uncertainty Lab | News

Postdoctoral fellow Craig Brimhall Joins the
Uncertainty Lab!
CraigBrimhall.jpg

"I'm interested in how people think about the relationship between skill and luck. I use lab studies, field experiments, and archival analysis to understand how people come to think of someone as skilled or unskilled and how these attributions subsequently impact decisions"

- Craig Brimhall